A new chapter: Our new corporate identity
Since the 1980s, our trusted red logo has symbolized quality and reliability in mechanical engineering. It was a recognizable image in the industry and a sign of our dedication to quality and craftsmanship. But times change, and we change with them. With new management and a fresh vision for the future, we are ushering in a new chapter. Our new logo reflects who we are today: innovative, progressive, and fully focused on the packaging industry and industrial automation. In 2014, we also relocated from Haule to Oosterwolde, a significant step towards growth and modernization.
Why a new logo?
Modernization: The old logo served us well for decades, but we want a look that reflects today’s technology and quality.
Relocation: In 2014, we moved from Haule to Oosterwolde.
New direction: We’re focusing not only on baling equipment, but on complete automation solutions for the industry.
Identity: The new design is sleek, minimalist, and powerful, with a nod to the old logo.
Our new corporate identity is more than just a logo, it’s a statement of who we are and where we’re headed. It represents innovation, reliability, and our commitment to delivering cutting-edge solutions for packaging and industrial automation. While we honor our heritage, we’re excited to embrace the future with a fresh look and a clear vision. Thank you for being part of this journey. We look forward to shaping the next chapter together.